| Original language | English |
|---|---|
| Journal | Journal of Advertising Research |
| Volume | 51 |
| Issue number | 1 |
| State | Published - 2011 |
ASJC Scopus Subject Areas
- Communication
- Marketing
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Journal | Journal of Advertising Research |
| Volume | 51 |
| Issue number | 1 |
| State | Published - 2011 |