The changing face of Korean marketing management

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Changing Face of Korean Management
Publisher	Routledge Taylor & Francis Group
Pages	52-76
Number of pages	25
ISBN (Print)	0203871952, 9780203871959
DOIs	https://doi.org/10.4324/9780203871959
State	Published - Oct 20 2008

ASJC Scopus Subject Areas

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title = "The changing face of Korean marketing management",

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