The coming era of "brand in the hand" marketing

TY - JOUR

T1 - The coming era of "brand in the hand" marketing

AU - Sultan, Fareena

AU - Rohm, Andrew

PY - 2005/9

Y1 - 2005/9

UR - http://www.scopus.com/inward/record.url?scp=28744448414&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=28744448414&partnerID=8YFLogxK

UR - https://digitalcommons.lmu.edu/mbl_fac/30/

M3 - Review article

AN - SCOPUS:28744448414

SN - 1532-9194

VL - 47

SP - 83-90+95

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 1

ER -