The Coming Era of ‘Brand in the Hand’ Marketing

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus Subject Areas

@article{8d8faba85d37429e8e1be0110e8303e6,

title = "The Coming Era of {\textquoteleft}Brand in the Hand{\textquoteright} Marketing",

author = "Fareena Sultan and Andrew Rohm",

year = "2005",

month = sep,

language = "English",

volume = "47",

pages = "83--90+95",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

number = "1",

}

TY - JOUR

T1 - The Coming Era of ‘Brand in the Hand’ Marketing

AU - Sultan, Fareena

AU - Rohm, Andrew

PY - 2005/9

Y1 - 2005/9

UR - https://www.scopus.com/pages/publications/28744448414

UR - https://www.scopus.com/pages/publications/28744448414#tab=citedBy

UR - https://digitalcommons.lmu.edu/mbl_fac/30/

M3 - Review article

AN - SCOPUS:28744448414

SN - 1532-9194

VL - 47

SP - 83-90+95

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 1

ER -