The contribution continuum

Daniel M. Ladik; David W. Stewart

doi:10.1007/s11747-008-0087-z

The contribution continuum

Daniel M. Ladik
, David W. Stewart

Suffolk University
University of California, Riverside

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	157-165
Number of pages	9
Journal	Journal of the Academy of Marketing Science
Volume	36
Issue number	2
DOIs	https://doi.org/10.1007/s11747-008-0087-z
State	Published - Feb 2008
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/s11747-008-0087-z

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title = "The contribution continuum",

author = "Ladik, \{Daniel M.\} and Stewart, \{David W.\}",

year = "2008",

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journal = "Journal of the Academy of Marketing Science",

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AU - Stewart, David W.

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EP - 165

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 2

ER -

The contribution continuum

ASJC Scopus Subject Areas

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