The contribution continuum

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	157-165
Number of pages	9
Journal	Journal of the Academy of Marketing Science
Volume	36
Issue number	2
DOIs	https://doi.org/10.1007/s11747-008-0087-z
State	Published - Feb 2008
Externally published	Yes

ASJC Scopus Subject Areas

@article{c72fd9bcbefb4093ad195918fd11bf70,

title = "The contribution continuum",

author = "Ladik, \{Daniel M.\} and Stewart, \{David W.\}",

year = "2008",

month = feb,

doi = "10.1007/s11747-008-0087-z",

language = "English",

volume = "36",

pages = "157--165",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer",

number = "2",

}

TY - JOUR

T1 - The contribution continuum

AU - Ladik, Daniel M.

AU - Stewart, David W.

PY - 2008/2

Y1 - 2008/2

UR - https://www.scopus.com/pages/publications/75749145545

UR - https://www.scopus.com/pages/publications/75749145545#tab=citedBy

U2 - 10.1007/s11747-008-0087-z

DO - 10.1007/s11747-008-0087-z

M3 - Article

AN - SCOPUS:75749145545

SN - 0092-0703

VL - 36

SP - 157

EP - 165

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 2

ER -