The differential impact of goal congruency on attitudes, intentions, and the transfer of brand equity

Ingrid M. Martin; David W. Stewart

doi:10.1509/jmkr.38.4.471.18912

The differential impact of goal congruency on attitudes, intentions, and the transfer of brand equity

Ingrid M. Martin, David W. Stewart

Marketing and Business Law

California State University, Long Beach

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	471-484
Number of pages	14
Journal	Journal of Marketing Research
Volume	38
Issue number	4
DOIs	https://doi.org/10.1509/jmkr.38.4.471.18912
State	Published - Nov 2001

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1509/jmkr.38.4.471.18912

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The differential impact of goal congruency on attitudes, intentions, and the transfer of brand equity

ASJC Scopus Subject Areas

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