The differential impact of goal congruency on attitudes, intentions, and the transfer of brand equity

Ingrid M. Martin; David W. Stewart

doi:10.1509/jmkr.38.4.471.18912

The differential impact of goal congruency on attitudes, intentions, and the transfer of brand equity

Ingrid M. Martin
, David W. Stewart

Marketing and Business Law

California State University, Long Beach

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	471-484
Number of pages	14
Journal	Journal of Marketing Research
Volume	38
Issue number	4
DOIs	https://doi.org/10.1509/jmkr.38.4.471.18912
State	Published - Nov 2001

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1509/jmkr.38.4.471.18912

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The differential impact of goal congruency on attitudes, intentions, and the transfer of brand equity

ASJC Scopus Subject Areas

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