The dream team, communicative dirt, and the marketing of synergy: Usa basketball and cross-merchandising in television commercials

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	27-47
Number of pages	21
Journal	Journal of Sport & Social Issues
Volume	18
Issue number	1
DOIs	https://doi.org/10.1177/019372394018001003
State	Published - Feb 1994
Externally published	Yes

ASJC Scopus Subject Areas

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author = "Wenner, {Lawrence A.}",

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