The effect of market and merchant comparisons on customer satisfaction: The moderating role of information uncertainty and price negotiation

Velitchka D. Kaltcheva, Michael Tsiros

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)365-366
Number of pages2
JournalAdvances in Consumer Research
Volume34
StatePublished - 2007

ASJC Scopus Subject Areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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