The effect of online company responses on app review quality

Qiuli Su, Aidin Namin, Seth Ketron

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)110-125
Number of pages16
JournalJournal of Consumer Marketing
Volume41
Issue number1
DOIs
StatePublished - Feb 13 2024

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Digital marketplace
  • Firm-generated content
  • Online company responses
  • Online reviews
  • Text mining
  • User-generated content

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