The effect of online versus offline retailer-brand image incongruity on the flow experience

V. Myles Landers; Sharon E. Beatty; Sijun Wang; David L. Mothersbaugh

doi:10.1080/10696679.2015.1049681

The effect of online versus offline retailer-brand image incongruity on the flow experience

V. Myles Landers, Sharon E. Beatty, Sijun Wang, David L. Mothersbaugh

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	370-387
Number of pages	18
Journal	Journal of Marketing Theory and Practice
Volume	23
Issue number	4
DOIs	https://doi.org/10.1080/10696679.2015.1049681
State	Published - 2015

ASJC Scopus Subject Areas

Marketing

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10.1080/10696679.2015.1049681

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title = "The effect of online versus offline retailer-brand image incongruity on the flow experience",

author = "Landers, {V. Myles} and Beatty, {Sharon E.} and Sijun Wang and Mothersbaugh, {David L.}",

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The effect of online versus offline retailer-brand image incongruity on the flow experience

ASJC Scopus Subject Areas

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