| Original language | English |
|---|---|
| Pages (from-to) | 370-387 |
| Number of pages | 18 |
| Journal | Journal of Marketing Theory and Practice |
| Volume | 23 |
| Issue number | 4 |
| DOIs | |
| State | Published - 2015 |
ASJC Scopus Subject Areas
- Marketing
The effect of online versus offline retailer-brand image incongruity on the flow experience
- V. Myles Landers
- , Sharon E. Beatty
- , Sijun Wang
- , David L. Mothersbaugh
Research output: Contribution to journal › Article › peer-review