| Original language | English |
|---|---|
| Title of host publication | Advances In Consumer Research, Vol 26 |
| Editors | EJ Arnould, LM Scott |
| Pages | 455-462 |
| Number of pages | 8 |
| State | Published - 1999 |
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The effects of brand-consumer relationships upon consumers' attributions and reactions
- V Kaltcheva
- , B Weitz
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution