The effects of media on marketing communications

David W. Stewart, Paul A. Pavlou

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Media Effects
Subtitle of host publication	Advances in Theory and Research
Publisher	Taylor and Francis
Pages	362-401
Number of pages	40
ISBN (Electronic)	9781135591106
ISBN (Print)	9780805864496
State	Published - Jan 13 2009
Externally published	Yes

ASJC Scopus Subject Areas

TY - CHAP

T1 - The effects of media on marketing communications

AU - Stewart, David W.

AU - Pavlou, Paul A.

PY - 2009/1/13

Y1 - 2009/1/13

UR - http://www.scopus.com/inward/record.url?scp=85118287587&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85118287587&partnerID=8YFLogxK

M3 - Chapter

AN - SCOPUS:85118287587

SN - 9780805864496

SP - 362

EP - 401

BT - Media Effects

PB - Taylor and Francis

ER -