@article{bae2a29d6a1d4662bd86415b29c6888b,
title = "The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances",
keywords = "Alliances, Effectiveness, Market orientation, Marketing, Marketing strategy, Organizational culture",
author = "Birgit Leisen and Bryan Lilly and Winsor, {Robert D.}",
year = "2002",
month = jun,
day = "1",
doi = "10.1108/08876040210427209",
language = "English",
volume = "16",
pages = "201--222",
journal = "Journal of Services Marketing",
issn = "0887-6045",
publisher = "Emerald",
number = "3",
}