@article{403389057d284ca795660e23f5cd3ac2,
title = "The effects of processing mode and brand scandals on copycat product evaluations",
keywords = "assimilation, contrast, Copycat brand, negative publicity, spillover",
author = "Braxton, {Dominique F.} and Muehling, {Darrel D.} and Jeff Joireman",
note = "Publisher Copyright: {\textcopyright} 2016, {\textcopyright} 2016 Informa UK Limited, trading as Taylor & Francis Group.",
year = "2019",
month = apr,
day = "3",
doi = "10.1080/13527266.2016.1236284",
language = "English",
volume = "25",
pages = "247--267",
journal = "Journal of Marketing Communications",
issn = "1352-7266",
publisher = "Taylor and Francis Group",
number = "3",
}