The effects of television advertising execution on recall, comprehension, and persuasion

David W. Stewart, David H. Furse

Research output: Contribution to journal › Article › peer-review

ASJC Scopus Subject Areas

@article{2586be53c6254a72b520c1b102c40990,

title = "The effects of television advertising execution on recall, comprehension, and persuasion",

author = "Stewart, {David W.} and Furse, {David H.}",

year = "1985",

doi = "10.1002/mar.4220020303",

language = "English",

volume = "2",

pages = "135--160",

journal = "Psychology and Marketing",

issn = "0742-6046",

publisher = "Wiley",

number = "3",

}

TY - JOUR

T1 - The effects of television advertising execution on recall, comprehension, and persuasion

AU - Stewart, David W.

AU - Furse, David H.

PY - 1985

Y1 - 1985

UR - http://www.scopus.com/inward/record.url?scp=0010849414&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0010849414&partnerID=8YFLogxK

U2 - 10.1002/mar.4220020303

DO - 10.1002/mar.4220020303

M3 - Article

AN - SCOPUS:0010849414

SN - 0742-6046

VL - 2

SP - 135

EP - 160

JO - Psychology and Marketing

JF - Psychology and Marketing

IS - 3

ER -