| Original language | English |
|---|---|
| Pages (from-to) | 32-37 |
| Number of pages | 6 |
| Journal | Marketing Management |
| Volume | 13 |
| Issue number | 1 |
| State | Published - Jan 2004 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
The Evolution of E-Business
- Andrew J. Rohm
- , Fareena Sultan
Research output: Contribution to journal › Review article › peer-review