The evolving role of the Internet in marketing strategy: An exploratory study

Fareena Sultan; Andrew J. Rohm

doi:10.1002/dir.20003

The evolving role of the Internet in marketing strategy: An exploratory study

Fareena Sultan
, Andrew J. Rohm

Northeastern University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	6-19
Number of pages	14
Journal	Journal of Interactive Marketing
Volume	18
Issue number	2
DOIs	https://doi.org/10.1002/dir.20003
State	Published - 2004
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

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10.1002/dir.20003

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title = "The evolving role of the Internet in marketing strategy: An exploratory study",

author = "Fareena Sultan and Rohm, \{Andrew J.\}",

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T2 - An exploratory study

AU - Sultan, Fareena

AU - Rohm, Andrew J.

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JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

IS - 2

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The evolving role of the Internet in marketing strategy: An exploratory study

ASJC Scopus Subject Areas

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