The Face behind the Wizard of Oz [5] (multiple letters)

David W. Stewart, Robert E. Brooker, John P. Liefeld

Research output: Contribution to journalLetterpeer-review

Original languageEnglish
Pages (from-to)46+50-51
JournalMarketing Research
Volume15
Issue number2
StatePublished - Jun 2003
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Cite this