The Face behind the Wizard of Oz [5] (multiple letters)

  • David W. Stewart
  • , Robert E. Brooker
  • , John P. Liefeld

Research output: Contribution to journalLetterpeer-review

Original languageEnglish
Pages (from-to)46+50-51
JournalMarketing Research
Volume15
Issue number2
StatePublished - Jun 2003
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

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