Original language | English |
---|---|
Pages (from-to) | 157-158 |
Number of pages | 2 |
Journal | Journal of Macromarketing |
Volume | 32 |
Issue number | 1 |
DOIs | |
State | Published - Mar 2012 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Clifford Shultz, Srinivas Sridharan, Madhu Viswanathan, Benton Raymond
Research output: Contribution to journal › Editorial › peer-review
Original language | English |
---|---|
Pages (from-to) | 157-158 |
Number of pages | 2 |
Journal | Journal of Macromarketing |
Volume | 32 |
Issue number | 1 |
DOIs | |
State | Published - Mar 2012 |
Externally published | Yes |