The Future of Innovation Diffusion Research and its Implications for Management: A Conversation with Everett Rogers

Cathleen Mcgrath, Deone Zell

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)386-391
Number of pages6
JournalJournal of Management Inquiry
Volume10
Issue number4
DOIs
StatePublished - Dec 2001

ASJC Scopus Subject Areas

  • General Business,Management and Accounting
  • Strategy and Management
  • Management of Technology and Innovation

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