@article{c5dd8be25edf4665a4123aa3558195eb,
title = "The Future of Private Labels: Towards a Smart Private Label Strategy",
keywords = "Private brands, Private labels, Retail strategy, Store brands",
author = "Katrijn Gielens and Yu Ma and Aidin Namin and Raj Sethuraman and Smith, \{Ronn J.\} and Bachtel, \{Robert C.\} and Suzanne Jervis",
note = "Publisher Copyright: {\textcopyright} 2020 New York University",
year = "2021",
month = mar,
doi = "10.1016/j.jretai.2020.10.007",
language = "English",
volume = "97",
pages = "99--115",
journal = "Journal of Retailing",
issn = "0022-4359",
publisher = "Elsevier",
number = "1",
}