@article{02cfb0ca07bb471bb889bace50073ce4,
title = "The Hunt-Vitell General Theory of Marketing Ethics: Can it enhance our understanding of principal-agent relationships in channels of distribution?",
keywords = "Agency theory, Channel management, Hunt-Vitell model, Marketing ethics, Relationship marketing",
author = "Vermillion, {Leslie J.} and Lassar, {Walfried M.} and Winsor, {Robert D.}",
year = "2002",
doi = "10.1023/A:1021284922440",
language = "English",
volume = "41",
pages = "267--285",
journal = "Journal of Business Ethics",
issn = "0167-4544",
publisher = "Springer",
number = "3",
}