The impact of attitudes, word-of-mouth, and value congruence on conference participation: A comparison of attending and non-attending organizational members

Mark P. Leach, Robert D. Winsor

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)246-269
Number of pages24
JournalJournal of Hospitality and Leisure Marketing
Volume16
Issue number3
DOIs
StatePublished - May 5 2008

ASJC Scopus Subject Areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing

Keywords

  • Conference attendance
  • Conference attitudes
  • Customer retention
  • Word-of-mouth

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