The impact of attitudinal ambivalence on weight loss decisions: Consequences and mitigating factors

My Bui; Courtney M. Droms; Georgiana Craciun

doi:10.1002/cb.1475

The impact of attitudinal ambivalence on weight loss decisions: Consequences and mitigating factors

My Bui
, Courtney M. Droms
, Georgiana Craciun

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	303-315
Number of pages	13
Journal	Journal of Consumer Behaviour
Volume	13
Issue number	4
DOIs	https://doi.org/10.1002/cb.1475
State	Published - 2014

ASJC Scopus Subject Areas

Social Psychology
Applied Psychology

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10.1002/cb.1475

Cite this

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title = "The impact of attitudinal ambivalence on weight loss decisions: Consequences and mitigating factors",

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AU - Bui, My

AU - Droms, Courtney M.

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JF - Journal of Consumer Behaviour

IS - 4

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The impact of attitudinal ambivalence on weight loss decisions: Consequences and mitigating factors

ASJC Scopus Subject Areas

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