@article{819f5fa068764798af567addbbe0038d,
title = "The impact of collective brand personification on happiness and brand loyalty",
keywords = "Belongingness, Brand authenticity, Brand loyalty, Brand personification, Customer service, Frontline employee, Happiness, Retail marketing",
author = "Dominique Braxton and Loraine Lau-Gesk",
year = "2020",
month = sep,
day = "30",
doi = "10.1108/EJM-12-2019-0940",
language = "English",
volume = "54",
pages = "2365--2386",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald",
number = "10",
}