The impact of customers' relational models on price-based defection

Velitchka D. Kaltcheva; Robert D. Winsor; A. Parasuraman

doi:10.2753/MTP1069-6679180101

The impact of customers' relational models on price-based defection

Velitchka D. Kaltcheva, Robert D. Winsor, A. Parasuraman

Marketing and Business Law

University of Miami

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	5-22
Number of pages	18
Journal	Journal of Marketing Theory and Practice
Volume	18
Issue number	1
DOIs	https://doi.org/10.2753/MTP1069-6679180101
State	Published - Jan 1 2010

ASJC Scopus Subject Areas

Marketing

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The impact of customers' relational models on price-based defection

ASJC Scopus Subject Areas

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