The implementation of business strategies: Implications for the sales function

Madhubalan Viswanathan; Eric M. Olson

doi:10.1080/08853134.1992.10753897

The implementation of business strategies: Implications for the sales function

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	45-57
Number of pages	13
Journal	Journal of Personal Selling and Sales Management
Volume	12
Issue number	1
DOIs	https://doi.org/10.1080/08853134.1992.10753897
State	Published - Jan 1 1992
Externally published	Yes

ASJC Scopus Subject Areas

Human Factors and Ergonomics
Management of Technology and Innovation

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10.1080/08853134.1992.10753897

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The implementation of business strategies: Implications for the sales function

ASJC Scopus Subject Areas

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