@article{976d8db30c1c4bc0bfc376800686bfc3,
title = "The Many-Faced Consumer: Consumption Consequences of Balancing Multiple Identities",
keywords = "identity, identity regulation, multiple-identity management, priming, self",
author = "{Saint Clair}, {Julian K.} and Forehand, {Mark R.}",
note = "Publisher Copyright: {\textcopyright} 2019 The Author(s) 2019.",
year = "2020",
month = apr,
day = "1",
doi = "10.1093/jcr/ucz046",
language = "English",
volume = "46",
pages = "1011--1030",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "Oxford University Press",
number = "6",
}