The marketing metric audit protocol

David W. Stewart, Margaret Henderson Blair, Allan R. Kuse

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Accountable Marketing
Subtitle of host publication	Linking Marketing Actions to Financial Performance
Publisher	Taylor and Francis Inc.
Pages	226-232
Number of pages	7
ISBN (Electronic)	9781317274827
ISBN (Print)	9780765647061
DOIs	https://doi.org/10.4324/9781315639703
State	Published - Jan 1 2016

ASJC Scopus Subject Areas

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