The measurement of intergenerational communication and influence on consumption: Development, validation, and cross-cultural comparison of the IGEN scale

Madhubalan Viswanathan; Terry L. Childers; Elizabeth S. Moore

doi:10.1177/0092070300283008

The measurement of intergenerational communication and influence on consumption: Development, validation, and cross-cultural comparison of the IGEN scale

Madhubalan Viswanathan, Terry L. Childers, Elizabeth S. Moore

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	406-424
Number of pages	19
Journal	Journal of the Academy of Marketing Science
Volume	28
Issue number	3
DOIs	https://doi.org/10.1177/0092070300283008
State	Published - 2000
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1177/0092070300283008

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The measurement of intergenerational communication and influence on consumption: Development, validation, and cross-cultural comparison of the IGEN scale. / Viswanathan, Madhubalan; Childers, Terry L.; Moore, Elizabeth S.
In: Journal of the Academy of Marketing Science, Vol. 28, No. 3, 2000, p. 406-424.

Research output: Contribution to journal › Review article › peer-review

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The measurement of intergenerational communication and influence on consumption: Development, validation, and cross-cultural comparison of the IGEN scale

ASJC Scopus Subject Areas

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