The nature and management of ethical corporate identity: A commentary on corporate identity, corporate social responsibility and ethics

John M.T. Balmer, Kyoko Fukukawa, Edmund R. Gray

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)7-15
Number of pages9
JournalJournal of Business Ethics
Volume76
Issue number1
DOIs
StatePublished - Nov 2007

ASJC Scopus Subject Areas

  • Business and International Management
  • General Business,Management and Accounting
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Law

Keywords

  • ACID test
  • Corporate identity
  • Corporate social responsibility
  • Ethical identity
  • Stakeholders

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