| Original language | English |
|---|---|
| Pages (from-to) | 10-15 |
| Number of pages | 6 |
| Journal | Marketing Research |
| Volume | 16 |
| Issue number | 1 |
| State | Published - Mar 2004 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
The New Face of Interactive Advertising
- David W. Stewart
Research output: Contribution to journal › Review article › peer-review