@article{e158461928464c9ea9a70513be84df0c,
title = "The power of contextual attire: Effects of style and color brightness on customer mood and food consumption",
keywords = "Color brightness, Consumption behavior, Contextual attire, Enclothed cognition theory, Mood, Service design, Style",
author = "Sijun Wang and Junwu Dong and Yili Guo",
note = "Publisher Copyright: {\textcopyright} 2025",
year = "2026",
month = feb,
doi = "10.1016/j.jretconser.2025.104589",
language = "English",
volume = "89",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier",
}