@article{257ffd17470b4b7bbd634bed9bfe8268,
title = "The Power of Promoting Healthy Brands: Familiarity in Healthy Product Decision Making",
keywords = "brand commitment, brand credibility, brand familiarity, brand quality, health food, health promotion, healthy brands",
author = "My Bui and Elyria Kemp and Mitchell Hamilton",
note = "Publisher Copyright: {\textcopyright} 2015, Copyright {\textcopyright} Taylor & Francis Group, LLC.",
year = "2015",
doi = "10.1080/10496491.2015.1088920",
language = "English",
volume = "21",
pages = "739--759",
journal = "Journal of Promotion Management",
issn = "1049-6491",
publisher = "Taylor and Francis Group",
number = "6",
}