The role of advertising in consumer emotion management

Elyria Kemp, My Bui, Sindy Chapa

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	31
Issue number	2
DOIs	https://doi.org/10.2501/IJA-31-2-339-353
State	Published - 2012

ASJC Scopus Subject Areas

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