The role of advertising in consumer emotion management

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	31
Issue number	2
DOIs	https://doi.org/10.2501/IJA-31-2-339-353
State	Published - 2012

ASJC Scopus Subject Areas

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title = "The role of advertising in consumer emotion management",

author = "Elyria Kemp and My Bui and Sindy Chapa",

year = "2012",

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language = "English",

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journal = "International Journal of Advertising",

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AU - Bui, My

AU - Chapa, Sindy

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JO - International Journal of Advertising

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