@article{cbea3164567c4673b514a7e89ad27d6e,
title = "The role of brand image congruity in Chinese consumers' brand preference",
keywords = "Auto market, Brand image, Brand management, Brand preference, China, Symbolic and functional congruity",
author = "Jing Hu and Xin Liu and Sijun Wang and Zhilin Yang",
year = "2012",
month = feb,
doi = "10.1108/10610421211203088",
language = "English",
volume = "21",
pages = "26--34",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
publisher = "Emerald",
number = "1",
}