The role of cumulative online purchasing experience in service recovery management

Betsy Bugg Holloway, Sijun Wang, Janet Turner Parish

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)54-66
Number of pages13
JournalJournal of Interactive Marketing
Volume19
Issue number3
DOIs
StatePublished - 2005
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

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