@article{a13c1d075d6940d29d48c850cab19d04,
title = "The subsistence marketplaces approach to poverty: Implications for marketing theory",
keywords = "BOP, poverty, subsistence marketplaces, TCR",
author = "Srinivas Venugopal and Madhubalan Viswanathan",
note = "Publisher Copyright: {\textcopyright} 2017, {\textcopyright} The Author(s) 2017.",
year = "2017",
month = sep,
day = "1",
doi = "10.1177/1470593117704282",
language = "English",
volume = "17",
pages = "341--356",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "Sage Publications",
number = "3",
}