The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media

Yashar Dehdashti, Aidin Namin, Brian T. Ratchford, Lawrence B. Chonko

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1-17
Number of pages17
JournalJournal of Interactive Marketing
Volume57
Issue number1
DOIs
StatePublished - Feb 15 2022

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • crowdfunding
  • Digital Word of Mouth
  • dynamic panel
  • interactive marketing
  • liking and sharing
  • slacktivism
  • unanticipated consequences of social media

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