The use of online marketplaces for competitive advantage: A Latin American perspective

Andrew J. Rohm, Vishal Kashyap, Thomas G. Brashear, George R. Milne

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish
Pages (from-to)372-385
Number of pages14
JournalJournal of Business and Industrial Marketing
Volume19
Issue number6
DOIs
StatePublished - 2004

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Business-to-business marketing
  • Electronic commerce
  • Internet

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