Original language | English |
---|---|
Pages (from-to) | 153-161 |
Number of pages | 9 |
Journal | Journal of Consumer Research |
Volume | 34 |
Issue number | 2 |
DOIs | |
State | Published - Aug 2007 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Anthropology
- Arts and Humanities (miscellaneous)
- Economics and Econometrics
- Marketing