Threats to hope: Effects on reasoning about product information

Gustavo De Mello, Deborah J. MacInnis, David W. Stewart

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)153-161
Number of pages9
JournalJournal of Consumer Research
Volume34
Issue number2
DOIs
StatePublished - Aug 2007
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

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