@article{efedf1049c6d4e7b8394108a01a66b5d,
title = "Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach",
keywords = "4Cs, M-School, Pbl, Curriculum development, Digital marketing, Experiential learning, Marketing education, Online marketing, Project-based learning, Transdisciplinary education",
author = "AJ Rohm and Matthew Stefl and \{Saint Clair\}, J",
year = "2019",
month = apr,
doi = "10.1177/0273475318798086",
language = "English",
volume = "41",
pages = "47--59",
journal = "Journal of Marketing Education",
issn = "0273-4753",
publisher = "Sage Publications",
number = "1",
}