Toward a framework for assessing covert marketing practices

George R. Milne; Shalini Bahl; Andrew Rohm

doi:10.1509/jppm.27.1.57

Toward a framework for assessing covert marketing practices

George R. Milne, Shalini Bahl, Andrew Rohm

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	57-62
Number of pages	6
Journal	Journal of Public Policy and Marketing
Volume	27
Issue number	1
DOIs	https://doi.org/10.1509/jppm.27.1.57
State	Published - 2008
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Keywords

Covert marketing
Deception issues
Privacy
Technology

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10.1509/jppm.27.1.57

Cite this

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AU - Bahl, Shalini

AU - Rohm, Andrew

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Toward a framework for assessing covert marketing practices

ASJC Scopus Subject Areas

Keywords

Access to Document

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