@article{badb89888eaf46289bb67407cc7fb3f3,
title = "Transformative Subsistence Entrepreneurship: A Study in India",
keywords = "entrepreneurship, India, macromarketing, micro enterprise, subsistence entrepreneurs",
author = "Srinivas Sridharan and Elliot Maltz and Madhubalan Viswanathan and Samir Gupta",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2014.",
year = "2014",
doi = "10.1177/0276146714529659",
language = "English",
volume = "34",
pages = "486--504",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "Sage Publications",
number = "4",
}