Tuning in and tuning out: Media multitasking among young consumers

Fleura Bardhi; Andrew J. Rohm; Fareena Sultan

doi:10.1002/cb.320

Tuning in and tuning out: Media multitasking among young consumers

Fleura Bardhi, Andrew J. Rohm, Fareena Sultan

Northeastern University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	316-332
Number of pages	17
Journal	Journal of Consumer Behaviour
Volume	9
Issue number	4
DOIs	https://doi.org/10.1002/cb.320
State	Published - Jul 2010
Externally published	Yes

ASJC Scopus Subject Areas

Social Psychology
Applied Psychology

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10.1002/cb.320

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title = "Tuning in and tuning out: Media multitasking among young consumers",

author = "Fleura Bardhi and Rohm, {Andrew J.} and Fareena Sultan",

year = "2010",

month = jul,

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volume = "9",

pages = "316--332",

journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

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JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

IS - 4

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Tuning in and tuning out: Media multitasking among young consumers

ASJC Scopus Subject Areas

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