Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India

Madhubalan Viswanathan; S. Gajendiran; R. Venkatesan

doi:10.1016/j.ijedudev.2007.05.004

Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India

Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	300-319
Number of pages	20
Journal	International Journal of Educational Development
Volume	28
Issue number	3
DOIs	https://doi.org/10.1016/j.ijedudev.2007.05.004
State	Published - May 2008
Externally published	Yes

ASJC Scopus Subject Areas

Education
Development
Sociology and Political Science

Keywords

Consumer literacy
Entrepreneurial literacy
International education
Literacy
Marketplace literacy
Subsistence marketplaces

Access to Document

10.1016/j.ijedudev.2007.05.004

Cite this

Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India. / Viswanathan, Madhubalan; Gajendiran, S.; Venkatesan, R.
In: International Journal of Educational Development, Vol. 28, No. 3, 05.2008, p. 300-319.

Research output: Contribution to journal › Article › peer-review

@article{894522a3955949fca3716cacc6a0cfec,

title = "Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India",

keywords = "Consumer literacy, Entrepreneurial literacy, International education, Literacy, Marketplace literacy, Subsistence marketplaces",

author = "Madhubalan Viswanathan and S. Gajendiran and R. Venkatesan",

year = "2008",

month = may,

doi = "10.1016/j.ijedudev.2007.05.004",

language = "English",

volume = "28",

pages = "300--319",

journal = "International Journal of Educational Development",

issn = "0738-0593",

publisher = "Elsevier",

number = "3",

}

TY - JOUR

T1 - Understanding and enabling marketplace literacy in subsistence contexts

T2 - The development of a consumer and entrepreneurial literacy educational program in South India

AU - Viswanathan, Madhubalan

AU - Gajendiran, S.

AU - Venkatesan, R.

PY - 2008/5

Y1 - 2008/5

KW - Consumer literacy

KW - Entrepreneurial literacy

KW - International education

KW - Literacy

KW - Marketplace literacy

KW - Subsistence marketplaces

UR - http://www.scopus.com/inward/record.url?scp=38949183632&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=38949183632&partnerID=8YFLogxK

U2 - 10.1016/j.ijedudev.2007.05.004

DO - 10.1016/j.ijedudev.2007.05.004

M3 - Article

AN - SCOPUS:38949183632

SN - 0738-0593

VL - 28

SP - 300

EP - 319

JO - International Journal of Educational Development

JF - International Journal of Educational Development

IS - 3

ER -

Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Cite this